Some of our older customers will remember that many years ago, DuroSport created special software for reading electronic books on the Tandy computer system. Our book reader was revolutionary at the time, as are all of the things we do here at DuroSport. Unfortunately, we discontinued the product because everyone in the world was moving to inferior computing systems like the Apple, the DEC Rainbow, and even the DOS.
While it has been many years since we made this book reading software, I still think about electronic books every day. I have a bookshelf full of electronic books on a floppy disk in my office. I keep hoping that someday electronic books will be popular again. Finally, it looks like that might happen soon.
In the past year, we have noticed many companies have begun manufacturing “electronic book reading machines.” Unfortunately, most of these machines are laughably small and have inferior screens that are difficult to read. It is certainly not like reading a book on your Tandy computer.
Still, these machines have caused us to think that now might be a good time to get back into the electronic book business.
Usually, our engineers would design a new DuroSport product and crush the competition. This is easy because our machines are always much larger and heavier than the competition.
Unfortunately, the electronic book business is much more complicated than other areas of the electronics industry.
First, there are many different electronic book formats, and no one can agree on which one is best. I am betting on DTML (DuroSport Text Markup Language). Unfortunately, DTML is still in development and will not be ready to go for a little while.
There is also a problem with stories. What will the people read on these electronic book reading machines? We can’t write the books ourselves. That is a job for bohemians.
These things will take time to sort out, but we cannot wait. As our Chairman said during the recent board meeting, companies like Amazon and Sony are eating our lunch. We cannot allow that. We should be eating our own lunch!
After doing some very time-consuming and tedious market research, we have finally arrived at a solution. Our research shows that 85% of consumers are not interested in electronic books. Furthermore, 14% of the people we surveyed have never even heard of electronic books, and 71% of the surveyed people said that they do not like the way electronic books smell.
I believe that it is because they like the way paper books smell. Our new product will solve this problem once and for all.
Today DuroSport is releasing Smell of Books in a can! It is an aerosol spray that you can apply as you would a deodorant, except you spray it on an electronic book and not under your arms (although you can do that too, then you will smell like a book).
Our Smell of Books is compatible with every electronic book format and every brand of book reading machine. Even better, the Smell of Books is available in five aromas.
You can learn all about the Smell of Books product on our new website.